Everything you need to know about keywords selection

“Just Google it” is a common phrase now and people actually use this search engine to solve all queries. With more than 100 billion monthly searches done on Google, our dependence on Google only gets stronger.

The words you use while performing a search may seem very banal to a layman, but for an SEO expert, it is the driving forces that bring higher ranking and more conversions on the page. These words or phrases are called keywords in terms of digital marketing / content. And these keywords are very important for your search engine optimization. That said; Here are some tips that will help you use the keywords correctly.

The search for the right keywords is one of the first things to do before you even start to plan the entire content. And think about it, this SEO keyword research is an ongoing process. There is no stop for the research you are doing to get the right keyword. You should always update your keywords according to the latest trends. Here are some tips for finding the right keyword for your site.
 SEO Keyword Tools: There are many SEO keyword tools available on the internet that allow you to find the right keyword for your content. You can use tools like Google AdWord’s Keyword Planner to find the right keyword.
 Create your list and search: have a list of keywords, then try several tools to know the SERP ranking you receive. Tools like SEMrush, SEO Centro and Google Rank Checker from Google Engine to know the ranking of the keyword.
 Analyze competition: Competition analysis is the first thing that the clever SEO expert does. Know the type of highly used keywords and try to avoid those with more advertising results.
Once you’ve searched the right keyword, you need to know its value and relevance in your content to get a better ranking.

Knowing the right value and relevance of a keyword is essential for any SEO expert. Before selecting a keyword, you need to make sure that your audience would use the keyword in their search or not. Your keyword should match the type of website you own. Here are some steps to know the value of your keyword.

 Think from the perspective of the audience: In order to find the right keyword for your site, you have to get into the shoes of your audience. Think of their point of view. Would they use the keyword to get a result that your website offers? Will it be happy to see the content of your website from this keyword search result?
 Try the search yourself: Once you are satisfied with the result category that the keyword would bring, it’s time to start a search yourself. Google’s ad display placed a number of ads at the top and bottom of the result page. You do not want to be stuck with them. Know what types of websites are ranked for the keyword you used.
 Calculate the ROI: Before finalizing on a keyword, it is essential to know the monetary value that it would bring to your site. That would cause conversions or not. If so, how many lead conversions would it bring? The click-through rates must also be calculated to know the returns you will get from the keyword.
Once you know the right value that your keyword contains, it’s time you knew the right way to use your keywords.

Many people do a lot of research for their keywords, they still do not get the right traffic even after choosing the best one. The reason behind this lag could be the way you use your keywords. Knowing the right places to use a keyword is very important for any SEO practice. Not only does it optimize your content for better SERP ranking, but also erases the possibility of getting stuck by Google’s algorithm.
 Long Tail Keyword: The use of short keywords may require strong competition because many websites can use them; Some willfully while others involuntarily. So to have a better chance at SERP, you should use long-tailed keywords. They not only distinguish you from the competition, but also better describe your products or services. Choose a long-tail keyword and manage your entire content to improve your SEO efforts.
 Meta-description: Google always displays the meta-description for each search result. The fact that the keyword in the meta-description triggers the audience for
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