- April 11, 2017
- Posted by: blog admin
- Category: Business plans
2016 was a record year for the App Store and shows no signs of slowing down in the future. Annie anticipates that overall mobile spend – including app store spending and advertising spending – will reach $ 166 billion by 2017. There has been a steady growth in the number of businesses adopting First mobile mindset and realize that the mobile is no longer an optional investment, rather than a necessity.
But with so many choices in the app market, users are not likely to give a second chance to an app once they have lost their interest. In fact, nearly 35% of mobile app missions last less than a minute, suggesting that users do not take long to find an application that gives them more value. As a result, it is becoming increasingly difficult for companies to develop and publish a mobile application that works well in today’s competitive marketplace.
Number of mobile app downloads worldwide
Benchmarking Mobile Application Success
Defining success varies depending on the nature of your application and your business goals. Generally, the key performance indicators to measure success are reflected as follows:
• Quantity – The number of downloads, percentage of target customers, usage statistics or other quantitative parameters.
• Income Objectives – If your application is configured to monetize, success can be defined as revenue, which can be generated by paid downloads or purchases in the app.
The application market is saturated with products that do not meet the expectations of users, which is why it is imperative to measure analyzes in applications that will reveal user behaviors in order to take concrete steps to optimize the overall experience Of the user.
But even before you can measure success, it’s hard to recognize companies before developing a mobile app, meaning that most applications fail. In most cases, there are a number of factors contributing to the reason for it. Here are four mobile apps to help you set up your product to succeed in the saturated market:
4 Must-Haves for a Successful Mobile Application
1. Market and Audience Research
With over 2.2 million mobile apps available in the App Store today, there are plenty of choices for smartphone users, so you need to make sure that people want or need your app .
Large ideas in theory often do not make good applications in practice. The decision to launch a product should be research-driven. Once you have chosen your audience segment, you need to examine your users in more detail. Do you understand why your target audience will want your product or service? Users often look for a solution that will solve a pain they experience in their lives, whether it’s a faulty mobile case or an inconvenient personal banking experience.
The pain points motivate users to find a solution that will solve this pain. Identifying your clients’ pain points is the most important step during product discovery, otherwise you will end up wasting a lot of time and money creating a product that no one wants or needs.
You can validate your product in several ways, such as user acceptance tests, newsgroups, or soft launch. These strategies will help you redefine your idea and better understand your users. Putting your application through one or more of these validation tests will accurately illustrate the performance of your product on the market.
2. Strategic plan for acquiring and marketing users
Many companies often underestimate the time, effort and resources needed to raise awareness and acquire the application before and after launching a mobile application.
Your user acquisition strategy will differ depending on the nature of your application, your target market and many other factors. Some of the areas you need to consider when creating a marketing strategy and acquiring users include:
• Early awareness (press and awareness-raising lists, partnerships, etc.)
• Teasers and early access offers (closed beta lists, early registration pages)
• Troop
3.Android and iOS (as well as other platforms) have very intuitive interface directives. They work in different ways, using different gestures and buttons or prompts placed in different areas. For example, Android users are accustomed to a built-in hardware back button. Apple devices do not have this. Failure to take account of platform-specific nuances, such as these, can seriously affect the overall user experience (UX).
When developing multiple platforms, it is important to create with differences in platforms. Mobile applications that do not do this correctly will result in frustrated end users and since the average user will decide in less than a minute whether or not your application is worth it, frustration can represent high dropout rates.
One thing to pay special attention to is platform-specific UI / UX best practices. Ignoring these errors is expensive because each platform has unique elements that its users are used to. For example, the minimum sizing for selectable controls or specific slip gestures differs from platform to platform, with users expecting the results of the actions to be familiar and compatible with others Platform applications.
4. Appropriate testing
The test seems to be an obvious and critical step in the development of the application, but it is estimated that 44% of the defects are detected by the user, 24% direct feedback and 20% Applications.
It is unlikely that you will get a second chance if you can not entice users to the first time. Given the competitiveness of the mobile application market, releasing a good product is essential if you want to succeed.
Although it is rare for an application to be without minor bugs when launching, make sure to test properly before shipping can assure you that there is no major problem. A diligent quality assurance process will help your team to offer a better product in the market. If your application lacks proper functionality, your users will drop the application without hesitation.
Every time your application crashes, is late or has slow loading times, all other measures of your mobile application will be affected accordingly. For this reason, it is important to first monitor the front-end and back-end features to better understand your application’s performance.
Conclusion
The performance of your application depends on a number of different factors that can range from competition to marketing budgets. But beyond these factors, poor research and execution are the main causes of application failure. Focusing on market and public research, tracking platform-specific best practices, and practicing in-depth quality assurance testing can make the difference between failure and success.
