- April 11, 2017
- Posted by: blog admin
- Category: Business plans
It is difficult to pinpoint the trends in today’s social media because, by the very nature of social media, these trends may be unimportant by tomorrow. Remember the fervent, but short-lived enthusiasm around Vine?
Related: 8 SEO and Social Media Trends You Need to Know
Given that persistent and persistent consumer behavior and the frequency with which platforms introduce updates (daily, it seems!), There appears to be some certainty as to the Social networks.
However, based on a merger of trends and platform changes over the past few months, we can be very certain of at least some likely changes on the horizon of social media.
As you evaluate your company’s social performance for the first quarter of 2017 and allocate budgets for the rest of the year, here are a few trends and industry changes that should be on your radar:
The increase in live video
A common denominator that unites all platforms is the goal of total public engagement. As far as they exist, Facebook, Snap (formerly Snapchat), YouTube and even Twitter will be locked into an arms race on the commitment, as without user commitment, each platform may not be relevant .
Today, arguably the most engaging tool in the arsenal of each platform is live video. Although Snap’s Stories has been in existence since 2013 and has become a major feature of this ephemeral application, the live launch of Facebook live in 2016 has helped audiences and brands realize the potential for start-up. Advance quickly four months, when Facebook’s sister network Instagram has introduced its 600 million user base in its own live stories version. Then, last February, YouTube announced its own live television service.
From funny viral videos to viral conflicts, live broadcast of events across networks has shaped culture in 2016 and will only grow in 2016. Live videos are in the spirit of every platform, and They should also be in the minds of all traders.
Related: 5 trends remodeling social media
In fact, live videos are now much more than fugitive novelties for each network; Brands and publishers experimenting with the format display record numbers. Consider the food editor Tastemade: it had already been successful with its pre-produced videos on Facebook, but when the brand experimented in live-streaming, it has accumulated 3.7 million views.
The lesson here: Audiences like to have live content, because not only do they feel more connected to the event, but also eliminates the pressure of development that has permeated social networks for years. Live videos are far from perfect – they are real, after all – but today’s audience fears the authenticity of social content.
Crossing of the platform
A few years ago, it was simple to cash each major social network in its own category. Facebook was to connect with friends; Instagram was to share artistic curations and excerpts from life; Snap was for sharing fun and unfiltered moments; And Twitter was for microblogging.
Each platform had a separate purpose. Last year, 2016, however, blurred these old precise boundaries. Platforms are being transformed into versions of each other. The recent launch of Facebook stories and the redesign of Snap with universal search functionality are recent examples of how each platform takes clues from others and expands its functionality to offer viewers more holistic experiences.
What does this mean for brands? Perhaps it is no longer necessary to devote equal amounts of budgeting and resources across platforms. As platforms evolve and take on shared characteristics, brands have the ability to dig their numbers on each platform and decide which networks are worth their time to increase or decrease.
Perhaps your brand has struggled to take a pull on Snap using the live video features of Facebook and Instagram and integrating 360-degree immersive photos and videos into your content strategy. You need to rethink how your brand can offer attractive experiences that naturally attract young audiences on Facebook and Instagram.
Coordination of virtual reality
Virtual Reality keeps on being one of the buzziest themes in advertising. From Facebook’s securing of Oculus Rift (LINK) and the current 360 application dispatch, to Snap’s Spectacles, stages are betting everything on the capability of a virtual future.
As a matter of first importance, VR innovation offers marks the opportunity to recount totally imaginative and intelligent stories. As more brands explore different avenues regarding VR-created stories and gamified elements, gatherings of people’s desires will rise. Before long, the brands that aren’t putting resources into VR undertakings will fall behind in buyers’ psyches.
Additionally, in light of the fact that VR for so long has been the cutting edge point it has, there’s a peril in advertisers believing that they have a lot of time to receive VR rehearses. Yet, the ideal opportunity for VR is here; CNN is one brand that is now investigating the narrating advantages of VR with its new immersive news coverage unit, CNNVR.
As an advertiser, it’s your duty to set the vision for your organization in movement; you need to see inclines far away not too far off and get programs under way before buyers expect them. Be that as it may, the dynamic components of the online networking scene make this sort of estimating troublesome. Nobody can know, with sureness, what 2017 will acquire terms of social.
Related: Social Media Trends for Small Businesses in 2017
Be that as it may, there have been a few urging signs indicating live video, stage hybrids and virtual reality as a portion of the patterns that will make ready for future band accomplishment crosswise over informal organizations.
