Best reasons to choose digital marketing as a career

With the increased use of the Internet in recent years, the digital and social media landscape in India has seen a paradigm shift.

As I write this article, the number of Internet users around the world is 3,567,365, 887 and count. Even in India, driven by Internet penetration in rural areas, the number of Internet users is expected to double by 730 million by 2020 compared to 350 million by the end of 2015. These are just a few figures Which indicate the influence that the Internet and allied forces have on our lives today.

With the increased use of the Internet in recent years, the digital and social media landscape in India has seen a paradigm shift. About 87 percent of brands take advantage of digital and 38 percent of them allocate a whopping 1/3 of their budget to digital marketing. This reflects only the fact that more and more companies are adopting digital technology to attract, engage and trade with their customers and this is being aided by increasing investments in better Internet connectivity and growth in the Internet and Social networks.

The reason for this enthusiasm for digital marketing is simple: digital marketing is perhaps the only cost-effective and viable method to get your message across and create a solid consumer base. This is not only great value for your money but also, the entry barrier and scaling is minimal compared to traditional media. In other words, you can have a tremendous impact on a limited budget that has set the playing field between large and small businesses, which gives a good chance of fighting new talent to compete with pregnancies, Without fear of being trampled.

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Here are six reasons to pursue my thoughts.

1. You will be in great demand

No matter what business you’re in, marketing will be the real winner. Yes, product development is important, but if you do not understand your customers’ needs and communicate the benefits of your product, how will you sell it? Marketing and sales are the only functions within a company that provides a measurable instant return on investment.

I was informed that 85% of marketers track the revenue generated by digital marketing, 50% of which say that e-marketing accounts for more than 10% of their revenue. This simply shows the growing influence of digital marketing. Things were different a few years ago when companies were busy creating revolutionary products. Today, product development has become simpler and faster through outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities.

Not only do companies, even political leaders, rely heavily on digital marketing to exert their influence. The invisible hand of digital marketing is what is behind the sensational campaigns of Narendra Modi or Donald Trump.

The right digital marketing specialists who can run high-quality campaigns help create brands from scratch. Eighty percent of Indian merchants believe that integrated email, social networking, and mobile campaigns can lead to a significant increase in conversion rates. The sudden spread of smartphones, handheld devices, and high-speed Internet access has changed the way media is consumed, which changes people’s buying behavior. But there are not enough highly skilled digital marketers on the market. Remember, it is this shortage that has created great demand.

The best part of digital marketing is that you do not have to start your career from scratch if you want to do business.

2. Lucrative employment opportunities

The following is the estimate of any person: when the supply is lower, the demand is more, it goes without saying that a good digital distributor will earn big profits. Plus, the more you go over the scale, your salary scale is also great.

3. Put the basics to help you become an entrepreneur

Many heavy products bootstrap, increase the capital of their savings, their estates or their investors and are able to build a product in a few months. However, if you do not know how to market this product, the company will not take off. When marketing is done correctly, scaling the business is easier.Many heavy products bootstrap, increase the capital of their savings, their estates or their investors and are able to build a product in a few months. However, if you do not know how to market this product, the company will not take off. When

Your experience in digital marketing will not only offer you better job opportunities but will be extremely helpful if you plan to become an entrepreneur in the near future. You will better understand customer needs, assess the market’s ability to produce products and evaluate market demand. You will also be sensitive to the changing needs of your clients and their perceptions.

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4. It is a difficult but also exhilarating task

Digital marketing is not for everyone. If you are weak, you will not be able to manage the uneven territory that comes with marketing. With new online campaigns, you might succeed or you might falter. Over a period of time, as you understand what works, you increase your height.

Nevertheless, the other interesting aspect is that you will be working on the Internet, where you work, is not crucial as long as your job is done. Who would not want to be the master of their time?

It is a very demanding job

5. Select the sector you are interested in.

Digital marketing is a huge industry and there are many things under the umbrella. You can hold a multitude of roles in digital marketing for a wide variety of provisions and skills. You can become a content or e-mail marketing agent, social media or mobile marketing agent, an e-commerce executive, inbound marketing, an SEO or PPC executive, or you can be an expert in On-line public relations. Is not it always good to have more choices?

6. No specific training

This, in my opinion, is the greatest testimony to the democratization that digital media has brought to our labor market: you do not need a specific set of skills to be able to pursue digital marketing. Your passion, not your qualification, is important. The best part is that you do not have to start your career from scratch if you want to make it great in the business. All you need is a passion.

I would like to add a quote from Swami Vivekananda. He said, “Rise, be bold, be strong, take all your responsibility on your shoulders and know that you are the creator of your own destiny.” If you are serious about it, digital marketing can do wonders in Your career and take you to your places. Its dynamic, progressive, well-paid and essential sector of the industry now.