Why Digital Marketing is the Time Need for Indian Businesse

With the number of Internet users in India ready to reach a huge mark of 450 million in the next two months, according to the Internet and Mobile Association of India, investing in digital marketing ensures colossal growth for Indian companies ~

As I learn this article, about a quarter of the population of more than a billion countries is already involved in the use of infinite opportunities on smartphones and PCs. If not convincing enough, the India Telecom Ministry expects that the number will reach a historical 730 million by 2020.
With these gigantic numbers in place, undoubtedly, the opportunities associated with digital marketing and promotion are immense and companies are increasingly recognizing this fact. In this writing, I will delve a little further to highlight the commercial potential of digital marketing.

Unprecedented scope

While an innovative product contributes to creating a buzz in the marketplace, the real potential of an entrepreneurial business idea can only be exploited by a strong marketing strategy. Digital marketing in this regard turns out to be a hit in the arm, building a brand from its nascent stage. A holistic digital marketing initiative that includes campaigns targeting social networks, e-mail and mobile can do wonders with regard to conversion rates. India’s booming smartphone penetration, coupled with increased use of the Internet, has spawned a new consumer group that relies heavily on the Internet to buy products and services.

Lower operating expenses

Given that India is home to a large number of small and medium-sized enterprises, budgetary constraints have always been a major barrier to deploying an aggressive marketing approach. A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Traceable

While measuring the precise effectiveness and impact of a traditional marketing strategy is a daunting task, digital marketing can be followed with a host of web analytics solutions and other online tools. The tools provide you with comprehensive information about the behavior of customers after viewing your ads or your website. This visibility also allows a company to make quick changes to its digital marketing strategy for better results.

Highly customizable

Notifying your customers with customized offers tailored to their buying behavior will not only help you increase your revenue figures but also a cheerful loyal customer. The more customers engage with your brand, the more you can filter your marketing strategy to help them with tempting offers.

Higher conversion rates

Digital marketing is a coherent process where customers can engage and purse with the brand in just a few clicks. This translates into higher conversion rates for companies, unlike traditional marketing strategies with multi-step processes.